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Capitre E-Commerce aims to generate $1 billion in revenue by 2023

Capiter, the e-commerce platform specialized in the field of FMCG and foodstuffs, announced that it aims to achieve revenues of one billion dollars by 2023, as part of the company's ambitious plan to multiply the volume of its business tenfold, after the company achieved fruitful results during the year. 2020 despite the Corona pandemic crisis.


The "Capeter" platform presents a new concept for the Egyptian market in retail trade, by serving as a link between consumer goods makers, major companies and wholesalers in the field of retail trade, through 3 different applications and interspersed with multiple features that help the merchant to create a comprehensive knowledge of the food market in Egypt, which helps him in developing his project and increasing the volume of work, and this helps in restructuring the traditional means of trade in Egypt and converting it into a digital system, which increases efficiency in the entire supply process by using modern technology to provide fast, high-quality and easy-to-use service.


Commenting on the company's ambitious plan, Mahmoud Noah, CEO of Capiter E-Commerce, said: "We had an ambitious vision aimed at serving a broad segment of the business market in Egypt, which is the consumer and food sector, which represents one of the most important sectors of the Egyptian economy, which contributes to creating more opportunities Working in the local market, and this enabled us to create hundreds of opportunities for hundreds of young people in various fields, and Kapiter always seeks to create more opportunities and encourage the labor market in Egypt, whether by bringing the best talents from around the world or by giving the opportunity and betting on new talents and recent graduates. Through the work of the "Capeter" platform, it aims to benefit from the tremendous growth witnessed by the e-commerce sector, especially with the country's efforts to support digital transformation in all fields.


Noah added that Capiter now offers its services in Cairo and Giza, with the aim of expanding geographically in Egypt to include more cities and governorates, and expanding the list of products available through the platform to more than 30,000 products of various foodstuffs and groceries by 2023.


For his part, Ahmed Noah, Chief Operating Officer of Kapiter E-Commerce Company, said: “Since the beginning of our operations last year, we have succeeded in expanding our customer network through many partnerships with various companies and government agencies, which helped us serve thousands of merchants and complete millions of operations through the platform from By providing fast, high-quality, easy-to-use service at the best prices for all elements of the supply chain through a trained team of more than 800 employees.”


Through the platform, Kapiter aims to provide promotion services for all offered products by highlighting the best selling and best selling products in order to give buyers an insight into the quality that they will get when purchasing the product, and Kapiter plans to provide the latest studies and information on market requirements by merchants and commodity companies. Fast trading, which provides a comprehensive view of opportunities and challenges within the Egyptian market and provides solutions to the problems of traders, especially the difference in prices, inappropriate payment terms, poor demand for some products and other factors that negatively affect the operations of traders by providing the possibility of ordering online, obtaining the necessary financing and access For a large variety of products and support for merchants.


It is worth noting that the demand for digital payment services and financial technology has witnessed remarkable growth thanks to the Corona pandemic, and e-commerce sales in Egypt jumped by 80%, while 15% of companies in Egypt reported an increase in their online sales now compared to what they were before the pandemic. . According to a statement by the Ministry of Communications and Information Technology, the ICT sector was the fastest growing in Egypt during the fiscal year 2019-2020, with a growth rate of 15.2% compared to the previous year, equivalent to LE108 billion, and a contribution of 4.4% to the GDP.